Building Real-Time Revenue Visibility Across a Multi-Branch Food Business

The Client

TasteHub Foods — a growing multi-branch food business scaling across Nigeria

TasteHub Foods is a growing Nigerian food business operating six outlets across Abuja, serving customers through physical restaurant locations as well as takeaway, direct delivery and third-party delivery platforms. The business has grown steadily as customer demand increased.

Each branch maintained sales information through a combination of POS systems, spreadsheets, platform statements and manually prepared summaries. Branch managers submitted periodic figures to the central management team, while sales from different channels were reviewed separately. As the business expanded, total revenue continued to increase, but leadership found it increasingly difficult to determine where revenue was coming from, which channels were performing, which products were driving sales, and where revenue leakage could be occurring.

The Challenge

A fragmented reporting process that couldn't keep pace with a fast-growing branch network

TasteHub Foods knew how much revenue the business generated overall, but management lacked a consolidated view of how revenue was being generated across the business. Every reporting period, management had to collect sales information from individual branches and different sales channels before attempting to consolidate it. By the time the information was assembled, the underlying sales activity had already occurred.

How Delovox helped a growing Nigerian food business unify sales information across branches and channels, uncover revenue-performance gaps, and give leadership the visibility required to make faster commercial decisions.

The Goal

Real-time revenue visibility. Faster commercial decisions. Clear branch and channel accountability.

TasteHub Foods engaged Delovox to establish a centralized revenue intelligence capability without disrupting its existing restaurant operations. The engagement focused on creating a management environment where leadership could move from simply knowing how much the business sold to understanding where, how, when and through which channels revenue was being generated.

Ultimately, the company wanted to move from managing revenue retrospectively to actively managing revenue performance.

The Solution

A centralized revenue reporting architecture with automated ETL, dashboards, and exception monitoring

Delovox began by conducting a comprehensive revenue and data audit across the business. The engagement examined how sales information was generated, captured, transferred, reconciled and reported across branches and sales channels. Rather than replacing the company's existing operational systems, Delovox designed a centralized revenue reporting architecture that connected available sales information into a unified management view.