Standardising Retail Intelligence Across a Rapidly Growing Store Network

The Client

Cranefield Stores — a rapidly growing seventeen-branch retail network

Cranefield serves thousands of customers across multiple cities in South-West Nigeria. Strong demand, disciplined operations and an ambitious expansion strategy grew the business from four stores to seventeen in three years.

Its physical footprint scaled faster than its management information. Every new location introduced different report formats, stock practices and ways of communicating performance to head office.

The Challenge

Six reporting formats prevented confident comparison and control

Sales, stock balances, shrinkage and staff updates arrived in different layouts. Executives spent considerable time reconciling information before they could compare branches or decide what to do.

Cranefield grew from four to seventeen stores in three years, but each branch developed its own reporting style and inventory practices. Delovox established one operating language across the network, enabling comparable branch performance, evidence-based replenishment and more confident expansion decisions.

The Goal

One performance language for a scalable retail network

The engagement focused on standard reporting, comparable branch measures, demand forecasting, product and branch profitability, lower excess inventory and more confident executive expansion.

The Solution

A standard retail reporting and performance-management framework

Delovox assessed practices across all seventeen branches, consolidated six formats into one reporting model and introduced scorecards, demand forecasting, executive dashboards and automated reporting packs.